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New Jersey Devils

With helmet ads now the norm in the NHL, it's the policy of The (unofficial) NHL Uniform Database to just show the ad on the helmet and make no further acknowledgement of it. In the case of the Devils, we're making an exception. Through the team's Buy Black program, the Devils' home helmet sponsor and arena naming rights holder, Prudential, announced at the outset of the season that it's donating its ad space on the team's road helmets to a Black-owned local business. The business selected is Razu, an Irvington, New Jersey, based networking and collaborating service for musicians. For more information, visit