Columbus Blue Jackets
The Blue Jackets unveil a new alternate uniform, featuring the NHL's newest fad -- inscriptions on the inside of the rear collar. This one reads, "We fight, we march!" That was the team's motto during its initial playoff run in 2009. For the 2010-11 season only, there was a tribute on the outside of the rear collar to the team's late owner, John H. McConnell.
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